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    Tourism and Country Promotion

    In a globalised world, travellers are ever more sophisticated. The new forms of tourism need to connect to the specific needs of each public in order to offer innovative, custom-made solutions and with top quality.

    Tourism is an agent that integrates all the social and cultural activities of a geography, with an offer for the different age groups and preferences. In this way, by enhancing the virtues of each territory, the tourist industry becomes a key factor in economic growth.

    In the same way, nations need to convey what differentiates them from other competitive countries as preferred destination for travel or for tourism. It is possible to reappraise one’s own culture, what is familiar.

    Nations and cities need to communicate and show others their own identity in order to achieve a strategic position in the international scenario, through country branding.

    Our consultants’ experience helps identify the needs of tourism, develop strategies to adapt to the change in an industrial sector in permanent transformation and particularly, to reappraise the attributes of a nation at international level, thanks to our geographic deployment which facilitates a knowledge of the cultural implications and environment in order to be able to connect interests between international citizens.

    Ultimately, we help countries to manage their reputation and we contribute towards reinforcing tourist activity as the mainstay for the economic growth of the nations.

    For further information

    juancarlos_gozzer

    Juan Carlos Gozzer
    Regional Innovation Officer

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