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    Metrics, Diagnosis and Monitoring

    The actions which the enterprises should carry out must be monitored and should offer measurable and quantifiable results for the assessment and, eventually, take corrective actions to execute strategic action plans.

    Enterprises shall assign necessary resources to not only manage the reputation, public affairs and communication but they should also be capable of offering an assessment of the results on independent, recognised, standard and universal metrics.

    In addition, that diagnosis is essential as preliminary measure to establish a strategic plan for the companies.


    • Measure the risks and opportunities of an enterprise or institution in the face of a possible reputational risk or a possible business opportunity
    • Measure the reputation which a company has in the digital environment and compare it with that of its competitors
    • Identify and monitor reputational or judicial risks
    • Carry out reputation diagnosis and studies


    • Analysis of the on-line conversation for risk identification
    • Measure the reputation of a company
    • Analysis of the risks and opportunities which an enterprise has with the public agenda affairs


    • Financial training. Preparation of company management for its action as spokesman to stakeholders that form the financial community
    • RDD (Reputational Due Diligence) Measurement tool that permits anticipating reputational problems facing a company as consequence of a corporate transaction
    • Reputational Equity Story Story about a company adapted to each of its stakeholders and which permits it to be introduced to the different players in the financial community
    • Reputational Alerts. “Computer tool for the management of crisis alerts: based on assessing the incident, it informs the responsible persons by e-mail and SMS, and provides access to the protocols”
    • MRO (Risks and Opportunities Monitor). “It analyses in social networks the risks and opportunities for the enterprise, apart from identifying the main spokesmen and classifying the company milestones in terms of its capacity to generate impacts”
    • NetRelease: Design, production and promotion of transmedia storytelling, based on stories and real people, for the communication of brand values in media, networks and browsers
    • IssueBlog: Quick production start-up and maintenance in real time of a blog connected with the social networks aimed at publishing crisis response contents or risk prevention for the corporate reputation
    • ViralResearch: Design, production and promotion of a site based on viewing data for the presentation of results or investigations of interest for the audiences of an organisation
    • Digital management platform: System for Online crisis management, which includes remote access to the protocols, control of internal communications and information generated
    • Relevance Reputation (Corporate reputation diagnosis). Reputation Relevance is a solution developed by LL&C to measure the value attitudes towards the company by the interest groups
    • FOCUS (Management of stakeholders). Reputation Focus is our solution to align the company’s most influential stakeholders around the reputation strategy, building supporting networks and identifying the engagement opportunities
    • ARCO (Corporate Storytelling). Reputation Arco is the methodology of LL&C to develop an efficient corporate discourse in liaisons with stakeholders and based on the principles of authenticity, relevance, coherence and consistency
    • FRAC (Wide Coverage Risk Factors) Analysis. The FRAC Analysis is a tool that permits anticipating the potential coverage which may be generated by a litigation in the media and in social networks. This will permit a suitable management plan of the reputation to be designed and consequently determine which is the best communication strategy to develop
    • BEO (Online Comments Report): Method of analysing reputation position of a corporate brand from its most significant mentions in the main Internet environments
    • Guide / War Room: Crisis management digital platforms in accordance with the manuals and protocols of enterprises, for the coordination, appropriate response and subsequent registration, as learning case
    • MSRM (Mapping Stakeholders Relationship Management): Repository for the management of knowledge generated by the enterprise’s relationship with stakeholders, with contact database associated with the strategic projects of enterprises, indicators and history of the progress of projects in function of the networking generated and degree of engagement obtained with each audience
    • MAPS (Monitoring and Analysis of Storytelling Position): Big data analysis system for identification of chat territories and communities on the Internet
    • Instruction and training platform of professionals in management of corporate and personal digital identity management
    • Radar of opportunities and trends. The Radar of Opportunities and Trends of LLORENTE & CUENCA is a periodic report on intelligence applied to a trademark and its areas of interest. It permits the identification and graphic representation of areas of influence in the market, consumer habits and prospects, and movements in general interest groups
    • Web series. The webseries are audiovisual storytelling formats organised in chapters and designed for the on-line scope. Entertainment format and transmedia dissemination (support of the story on different channels) are developed from LLORENTE & CUENCA as communication tools with human focus (persons before products)
    • Brand Films. The Brand Films are films (generally documentaries) which reflect the brand values and targets through stories which are of interest for the audiences and which have a potential beyond the online sphere, with possibility of displaying in other scenarios
    • Web Brand Story. The Web Brand Story translates a webseries or a brand film to the online format, generating a fingerprint and permitting that beyond the exploitation in video social networks (such as youtube), these products may have an online site where when reorganising the chapters, other complementary information and storytelling elements are added, such as statements, photographs or computer graphics
    • Interactive Brand Story. The Interactive Brand Story is the interactive online version of a webseries or brand film. It uses the base audiovisual material to create an experience for the audiences which enhances their participation in the story through interactions which affect its development
    • Transmedia Editorial Committee. The Transmedia Editorial Committee of LLORENTE & CUENCA is an internal organisation body of the contents policy of a brand which works on generating synergies, making use of opportunities and providing it with context through periodic meetings
    • Creative storytelling Workshop. The LLORENTE & CUENCA creative storytelling workshop is a day that is spent focused on all the teams that work from the brand in generating storytelling and in finding engagement with the consumer from different disciplines in order to increase the alignment, reflection and discovery of potential opportunities
    • Next Week Newsletter. Newsletter which highlights the main developments that take place at the leading European Institutions (European Parliament, Council, Commission and European Central Bank )
    • Ad hoc Technical Notes Analysis technical notes on the main developments at political and institutional level in Europe
    • Intelligence reports. Intelligence reports on a particular fact or development, with in-depth analysis of their causes, consequences and effects for the client

    For further information


    Iván Pino


    Juan Cardona

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